Sounds much better in my head than it looks in print. Important, having ‘gravitas.’ I remember being introduced to the word ‘gravitas’ in the same moment as I was introduced to the expression ‘existential threat,’ as in ‘existential threat to the country.’ It was when I was watching an asshole reporter on one of the alphabet soup news organizations holding forth and making statements that were patently false. Who? Doesn’t matter. Everyone in the media lies, no matter what side they are on. Very few TV talking heads are actually journalists in the traditional sense of the word.
Anyhoo, back to ‘Foundational Steps.’ Clearly a case of trying too hard, but hey, as I said yesterday, not every post has to be a cornerstone piece of writing.
Foundational steps basically means getting your $#!+ together.
So, the basics.
A Business Plan
Yes, you have to have a business plan. Saying, “I work from home,” or “I want to work at home,” is not a business plan. Saying, “I have no boss,” or “I am my own boss,” is not true unless you take you bossly duties and prerogatives and put them into a business plan.
Your business plan then becomes your boss, your guiding light, that thing by which you measure your success.
Back in the day, when my eyes were still quite innocent on the matter of pulling together partners in order to set up a business, I was told that in order to raise the capital I needed to be able to found my Internet Service Provider, hereafter referred to as ‘ISP,’ that I had to have a business plan. It took all of 15 seconds to realize that without a plan, I sure to Heaven did not want the money. I was responsible for it and I knew it.
Basic questions are what to do in order to sell and to whom shall you sell it. Also, how will you finance your efforts until your efforts show a profit. In other words, what is your business? Who are your customers (target market?) What is your product line? How does it solve your customers problems? How will you educate them on why it solves their problems (marketing plan?)
In addition to a business plan, you have to have a ‘daily plan.’ You’ve probably heard all the same aphorisms I have heard. Probably, like me, after a time you became numb to them and the information they contain. Let’s list a few, shall we?
- Plan your work and work your plan.
- Failing to plan is planning to fail.
- Not planning where you want to be is a plan to be where you don’t want to be.
- The six P’s. Piss poor planning promises piss poor performance. Yes, I know. That’s seven(7) P’s, isn’t it? Since I did not count it out before I typed it, that mistake kind of proves my point, n’est-ce pas?
If you don’t have a daily plan, or at least a plan for tomorrow before you to bed, the future you want will be a day further away and that future won’t be any closer than it was when you were idly daydreaming about it. Plan. I am pretty sure that even a bad plan is better than no plan. At least you are engaged and can learn something from a plan that goes wrong.
Whatever you’ve been doing, is it making you the money you want it to make? Then sit down and sharpen your pencil. Make an inventory of every digital product you own, every product or service you have to offer or are trying to move and every potential person that those products of service could be of benefit to. That is what I am doing. Simplistic?
This Is A Football
Vince Lombardi is famous for that quote. You? Me? You and me, we, want to be famous for understanding it and implementing it. Tomorrow I will list what that means to me and hopefully you will benefit.